Your Post-Covid Business Plan

The importance of a pause…

Meghan Wier - Alux Digital

From a business stand-point, a “pause” such as the one caused by Covid-19, (Coronavirus) is a scary thing. And it really does not matter if yours is a big business of a small business. This “pause” could be the downfall of many companies, and many ways of conducting commerce around the globe.

In a past career, I talked to business owners about contingency planning. We discussed what would happen if there was a big snow storm or a tornado. We planned scenarios where the business may be unable to open for a couple weeks, or if there was damage to their facility, or if a key-employee was unable to do their job.

No one ever wanted to discuss what would happen to their business if there was a global pandemic. The ideas was too hard to contemplate. It was just too bleak, and too unlikely.

Yet, here we are.

Fact is, there is no plan for this. There is no path for moving forward because there are just too many unknowns. And for many business owners and executives, this situation will paralyze them–their businesses will not open again.

But for some… this pause is important. It gives us time to think about what we want to me as a business. It gives us time and opportunity to think about what type of customers we want–what type of life we want that exists in the non-work hours.

In many ways, this pause is a gift.

This is the ideal time to start a new website, or write a blog. Or a book. Or a song. It is a good time to figure out what you can live without and still be able to provide the service or product that you would like to provide.

It is OK to mourn what we have lost. However, this particular pause is likely to last a while. We will will have to pull ourselves up and out of this. We won’t look the same, but we DO have the opportunity to be better.

How are you going to survive and thrive post-coronavirus? What is your post-Covid business plan?

We are happy to discuss this with you – FREE of charge right now. Because our own pause includes listening to and strategizing with our friends and clients. Email me today at

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